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Design
Story Composed of five designers--Claudia Plikat, Burkhard Schmitz, Nicolai Neubert, Carola Zwick, and Roland Zwick--Studio 7.5 has been involved for over 10 years in the design and development of products that improve the way people work. They
consider themselves 'the grandchildren of the Eameses' and, like those
pioneering designers, they are experts at observing how workers
interact with their environments and finding ways to make that
interaction more natural. Sharing a genuine passion for seating, they
know seating as a science and work to bring it to another level. Rather
than relying on any individual in the firm, Studio 7.5 works as a team,
without titles or hierarchy. The Mirra chair is a product of their
collective imagination, talent, and persistence--along with a
willingness to break the mold in order to create a chair that sets a
new standard for comfort, fit, balanced ride, and visual refinement in
its price range. Studio
7.5 envisioned a chair that reacts to what people do. Part of the
concept was to make the chair like a second skin, like a shadow of the
sitter. From this
concept, Mirra's passive adjustability was born. From the TriFlex back
to the AireWeave seat suspension to the Harmonic tilt, Mirra does just
what Studio 7.5 worked to achieve: Just sit on it, and it fits. There
are only a few adjustment controls, and they are designed to be very
intuitive. Mirra
features common materials applied in original ways--such as the
elastomeric seat suspension and molded polymer back that are used
instead of foam and fabric. The relationship between materials and
technology was optimized to achieve maximum performance with minimal
materials. User
testing, benchmarking, focus groups, tilt performance studies, and
other methods were used to ensure the chair meets customer needs and
provides advanced ergonomic performance. For example, research over the
years has shown that the biggest concern users have is back support. In
fact, back issues account for the second highest number of work
illnesses. The designers took this to heart and focused on the back as
an area of differentiation. Herman Miller and Studio 7.5 also used results from the Civilian American and European Surface Anthropometry Resource (CAESAR) study, which surveyed body measurements of people aged 18-65, using the latest 3-D technology. Data from the study--the first full-body, 3-D surface anthropometry survey of the U.S. and Europe--helped ensure the chair fits people from the 5th percentile woman to the 95th percentile man. |
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